In India, the wedding industry is thriving. Weddings are becoming larger and more elaborate with each passing year. The wedding industry is rapidly expanding. People are becoming more fashion-conscious, so there is a lot of cross-comparing with different brands before purchasing a wedding dresses or jewellery. Malls have today become a wedding shopping destination due to the availability of different options for brides and grooms all under one roof.
Demonetization has been a blessing in disguise for the organised retail market, attracting customers to shop at malls for weddings because they can use debit or credit cards. This year, the rising trend of wedding shopping has moved dramatically to malls. In this post, we summarise the perspectives of top retail real estate executives on this upcoming trend…
There are several ancillary markets and segments benefitting from this boom, like gold and diamond jewellery, This boom is benefiting a variety of ancillary markets and segments, including gold and diamond jewellery, clothing, decoration, beauty, and, of course, malls. Malls have it all, whether it’s shopping for a trousseau or getting a beauty and grooming treatment. With cashless transactions increasingly becoming the norm, customers prefer shopping at malls to standalone stores. According to recent studies/sources, any bride or groom can complete 80% of their shopping in a single day by simply visiting a mall, which offers everything from clothing to accessories.
It is not just the time-saving/convenience factor that attracts customers.
to shop for weddings at malls, but with designers like Ritu Beri and Anita Dongre venturing into malls, people now have access to designer labels as well. Inorbit has seen phenomenal growth in the last few years during the wedding season through their wedding fest – a time when they deliver exciting discounts on brands catering to wedding shopping.
THE GROWING TREND OF WEDDING SHOPPING SHIFTING TOWARDS MALLS, GROWTH IN SALES FIGURES
Improvement in sales figures Malls has become a convenient destination for wedding shopping due to the availability of different options for brides and grooms all under one roof. Malls have it all, whether it’s shopping for a trousseau or getting a beauty and grooming treatment.
Malls have become a convenient destination for wedding shopping due to the availability of different options for brides and grooms all under one roof. Malls have it all, whether it’s shopping for a trousseau or getting a beauty and grooming treatment.
From designer labels to party wear, ethnic or western wear malls sell a diverse range of clothes, accessories, including jewellery, shoes, and bags. Finally, when waiting for customization or post-shopping, shoppers will rejuvenate by taking a cup of coffee, getting lunch, or catching up on a movie with their family.”
“Wedding shopping can be a time-consuming process. Looking for the right gown/costume for the big day normally entails several visits to various shops comparing designs, fabric selection, fittings, and so on. MallsThe same procedure is followed for trousseau dresses and jewellery, which are shuffled from store to shop. All of this can take a physical toll in the middle of traffic and pollution, sapping your vitality and leaving you exhausted at the end of the day. Orion Mall, the best mall in Gorakhpur with their air-conditioned atmosphere and a wide variety of shopping choices ranging from reputed foreign brands to designer outlet stores for clothing and jewellery, provide a more comfortable and convenient choice.
In addition, malls have excellent choices for relaxing and dining out to relieve fatigue after a day of shopping.
Wedding shoppers also look forward to shopping for intimate wear, and they can easily get the best deal from brands such as Hunkemoller, La Senza, Bwitch, Calvin Klein underwear, and Marks & Spencer Lingerie. Zara, Forever21, Forever Fresh, Raymond, UCB, Tommy Hilfiger, ALDO, Armani Jeans, Juicy Couture, Lacoste, Celio, Marks &Spencers, BCBG Generation, Bebe, BCHP, Call it spring, Chemistry, FCUK, Gstar Raw, Mango, Steve Madden and other in-house fashion labels are updated with the latest season’s range, which could come in handy for a trendy honeymoon wardrobe for the newlywed
Conclusion
This scenario exemplifies the sort of consistent, omnichannel experience that all brands should aim for. Customers, in reality, demand this degree of collaboration in return for providing brands with their data and loyalty. This is how Orion Mall, the best mall in Gorakhpur, makes your wedding shopping experience as smooth as possible, knowing that the customer experience is just as important as the merchandise itself:
